How Marvel Avoids Superhero Fatigue

Kevin Feige has candidly shared his thoughts on the concept of superhero fatigue that could eventually plague the Marvel Cinematic Universe. The movie industry is currently populated with two things: franchises and superhero films – and Feige’s very own Marvel Studios has had a huge involvement in shaping the landscape. And while this formula has been working well for quite some time now, there is always the possibility that the market for comic book-centric movies will be too saturated and audiences will eventually lose interest.

There have been six superhero films out in 2017 alone: three from Marvel Studios (Spider-Man: Homecoming included, which is actually a partnership with Sony), two from Warner Bros/DC and one from Fox. This tally will be more or less maintained if not increased in the next couple of years. But Feige is confident, at least with regard to MCU properties that the dreaded burnout won’t catch up with them.

After closing the eventful Day 3 of San Diego Comic-Con 2017, the MCU mastermind has discussed his take on the possibility of superhero fatigue in an interview with :

“Yeah, I do. I mean really, all I worry about are the films that we make and the films that we can. control. And nobody would get fatigued more than all of us at Marvel Studios. We live this, we breathe this 24-hours a day, 7-days a week. So almost every film we make and every decision we make is to keep ourselves interested and to keep things fresh and to keep things unexpected. And so far, as you say, 19 films in, the audience seems to be responding to that.”

Geoff Johns and Kevin Feige Honor Richard Donner and Superman Kevin Feige On Superhero Fatigue: Marvel Keeps Things ‘Fresh’

These comments came after the company’s 90-minute SDCC panel which definitely went some way to showing that range. Attendees were treated to some Ant-Man And The Wasp casting announcements while Brie Larson’s Captain Marvel had villains the Skrulls revealed. Panels for Thor: Ragnarokand Black Panther (both with newly released footages, though the latter was Hall H exclusive) brought the house down. And to cap it all off, there was also the re-showing of the Avengers: Infinity War teaser that was previously shown last weekend at D23 Expo.

Indeed, while the MCU treads the usual genre tropes of apocalypse and heroic stunts, the franchise continues to infuse new things in their films like switching things up in terms of narrative  – Ant-Man as a heist film, Ragnarok as an intergalactic road trip, Black Panther as a political piece, Homecoming as a coming-of-age film, among others. That hasn’t stopped criticism of the MCU stagnating, however.

Other film studios like Fox has also made strides in diversifying their superhero movie slate with the release of Ryan Reynolds’Deadpool and Hugh Jackman’s Logan. Warner Bros, meanwhile, recently made a huge splash with Wonder Woman the first unquestionably successful female-led comic book movie. All of these films have achieved both critical and financial success, so if the film companies continue to be innovative then people will surely continue to see superhero-centric flicks.

Next: Every Trailer Shown at Comic-Con 2017


Key Release Dates

  • Thor: Ragnarok release date: Nov 3, 2017
  • Black Panther release date: Feb 16, 2018
  • The Avengers: Infinity War release date: May 4, 2018
  • Ant-Man & The Wasp release date: Jul 6, 2018
  • Captain Marvel release date: Mar 8, 2019
  • The Avengers 4 / Untitled Avengers Movie release date: May 3, 2019
  • Untitled Spider-Man: Homecoming Sequel release date: Jul 5, 2019

TAGS: the avengers 3

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